Infineon is a place where people can explore and contribute to their talents. Infineon makes an effort in investing in employees. I received mentor and professional trainings in customer centric skills, customer negotiation skills and project management skills.
Sales, Marketing & Distribution
#WeAreIn to bring the whole Infineon product portfolio to our customers. Are you in?
Join us.
Sales, Marketing & Distribution (SMD) is responsible for bringing the whole Infineon product portfolio to market, via our different sales channels, in order to serve the needs of both our direct and our distribution customers – all over the world. Additionally, SMD collects information on customer needs and requirements to understand future product and application trends to communicate them back into the company. Our goal is to provide the best customer experience, represent Infineon as one interface to the customer and build and live the company brand, while continually contributing to Infineon’s profitable growth.
I am a multitasker, responsible for 9 product lines across 5 regions for the distribution channel(s). I love my job because it is fun to learn from beautiful minds while traveling the globe.
Hsia-Ping's Story
Building relationships and knowledge across the globe
After joining the Infineon Distribution Marketing Team in Munich in 2018, Hsia-Ping was promoted to Senior Manager two years later. She uses her empathy and strategic thinking skills to collaborate with colleagues and distribution partners across the globe. That is how she understands the current and future markets and further aligns strategies.
Align product and application strategies, drive enablment activities, review the business performance and take corresponding actions.
Long-term results are distribution marketing strategies based on products, applications and regions. Short-term results are go-to-market activities and enablement topics.
Traveling once a quarter to visit and work with Infineon colleagues and distribution partners in different regions.
The biggest challenges at this role is to capture an extensive variety of topics and ensure that everything runs smoothly at the same time.
Great leaders inspire me and I am extremely lucky to work very closely with several of them at Infineon. Different leadership styles guide and motivate me and help me to develop, improve, and fine-tune my own leadership skills.
My job is it to actively steer and consult our sales teams through customer negotiations on price and capacities. Together we drive and secure profitable growth for our Green Industrial Power Division.
Kathrin's Story
Defining the pricing to shape green energy transition
In 2021, Kathrin joined Infineon at the headquarters in Munich as a Director Pricing Excellence. Responsible for aligning the pricing framework, processes and tools on the Green Industrial Power (GIP) level, she strives to create proactive solutions and focuses on execution and implementation.
Working at Infineon, we are actively shaping green energy transition. This means we are working on high speed growing with our customers. In addition, I enjoy working in an international and flexible working environment.
I am responsible for aligning a pricing strategy and framework within our division, as well as, putting this into action. This means giving guidance to sales teams on price negotiations. In addition, I am a business consultant to sales teams for contract negotiations for our capacity reservation program.
Internal happy stakeholders. Business wise a healthy segment result.
Working with collagues around the globe.
Linking bits and pieces together to a bigger picture. I collaborate with colleagues across diverse departments to transform a concept into a concrete result. Convincing colleagues to stay in a problem-solving mode and think outside of standard processes if necessary.
For me definetly the later one. Timing for pricing and capacity reservations is key. We need to have the right strategy for the actual market cycle we are in. We really need to be ready at the tipping point of a down- and upturn.
